About Shade Critters
Founded in 2016 and based near Palm Beach, Shade Critters is a mom-founded children’s swimwear and resort wear brand created to encourage sun safety with swimsuits kids actually want to wear.
Designed in the USA by our in-house creative team, every Shade Critters collection begins with original prints and thoughtfully crafted details developed exclusively for our brand. From fringe backs and signature accents to double-lined fabrics and soft flat stitching, each piece blends elevated fashion with premium comfort and protection. Our curated collection of swimwear features UPF 50+ sun protective fabric that blocks 98% of harmful UV rays.
Recognized with four Earnie Awards and carried by the world’s finest boutiques and resorts, Shade Critters brings Palm Beach–born style, distinctive design, and truly personal customer care to every collection.