About Shade Critters
Founded in 2016 near Palm Beach, Florida, Shade Critters was created by a mom who wanted sun-safe swimwear her own kids would actually be excited to wear. What started as a simple idea has grown into a children’s swim and resort wear brand known for vibrant prints, thoughtful details, and pieces that feel as good as they look.
Every collection is designed in the USA by our in-house creative team and begins with original prints made exclusively for Shade Critters. From signature fringe backs and playful accents to double-lined fabrics and soft, comfortable stitching, each style is designed with both fashion and function in mind—made for cannonballs, cartwheels, and everything in between.
Our swimwear is crafted in premium UPF 50+ fabric that blocks 98% of harmful UV rays, giving parents confidence while kids focus on fun.
Over the years, Shade Critters has been honored with four Earnie Awards and is proudly carried by leading retailers and premier resorts around the world. At heart, though, we’re still a family-focused brand inspired by Palm Beach style and committed to creating beautiful, sun-safe pieces families return to season after season.